Vodafone press info: Score goals with language learning!

  • Vodafone and VISION EDUCATION have launched a unique language learning app for children
  • Young migrants can learn German through fun exercises which teach football related vocabulary
  • According to Michael Rummenigge, “There is no other sport that promotes togetherness like football does”

On 10th June 2016 in Düsseldorf, right in time for the UEFA European Championships 2016, Vodafone and the initiative VISION EDUCATION jointly launched the language learning app “VISION EDUCATION Fußball” for learning German; within the context of football, children and adolescents can playfully acquire a basic German language vocabulary. The app is specifically targeted at young people with a migrant or refugee background who live in Germany and have grown up with a different mother tongue than German. The app offers translations from 13 different languages–Arabic, Swahili and Farsi, among others – into German.

Through audio-visual elements, children and adolescents are able to learn German effortlessly even without knowledge of the Latin alphabet: as the vocabulary is embedded in everyday situations, the words can be learnt quite intuitively. Additionally, football elements promote fun and provide motivation. Alongside special football vocabulary, images and games, there is a live ticker integrated showing the Euro 2016 results. The app “VISION EDUCATION Football” is available to download free of charge as of now on Google Play and will be available on the App Store soon. After being downloaded and installed, the German language learning app can also run without an internet connection.

“There is no other sport that promotes togetherness like football does,” says Michael Rummenigge. The former German national team football player has been the patron of “Kinderlachen”, a charitable association for children in need, since 2004. “At my work as a consulting player and at the football school, I observe on a daily basis how the sport acts as a common language and thus helps children and adolescents to overcome language hurdles and to strengthen their feeling of togetherness”.

“For Vodafone, the integration of young people is close to our heart,” says Michael Reinartz, head of innovation at Vodafone Germany. “The digital technologies as well as the distribution of smartphones provide us with great opportunities to quickly and easily reach children and adolescents. Thus, we can provide them with our innovative solutions and facilitate their start in a new surrounding”.

Event notice:

To discuss the contribution of sport and technological innovations in integration education from different perspectives, the Vodafone Institute for Society and Communication invites you to an evening event taking place on 6th July in Berlin.

The Vodafone Institute is engaged with questions of how digital and mobile technologies increase political, social and economic participation, as well as how those technologies provide access to education. Not only will Dr. Mark Speich, managing director of the Vodafone Stiftung, participate in the panel discussion, but also Michael Reinarth, Vodafone’s head of innovation, Manfred Kastner, the founder of VISION EDUCATION, and Prof. Dr. Sebastian Braun, head of the department “Integration, Sport and Football” at the Humboldt-Universtität zu Berlin. In keeping with tradition, the Euro semi-final can be watched together subsequent to the event.